Social media have an increasing role in the definition of the political message. The Dissemination of the 140-character Twitter, the use of different multimedia elements and the need to communicate with different interlocutors and at different speed. Even in the context of public affairs, the dissemination of the message must follow new rules, and lobbying Professionals must know and govern the different storytelling techniques through the means of social communication.
Lobbying Italia launches the survey "Lobbying & Social Media", especially thought for lobbyists but open to all professionals of political Communication and Institutional relations, in order to design a general overview of the interconnection between lobbying efforts and use of social media. A more and more fundamental tool for companies, administrations and other organizations in defining their communication strategies.
The results will be published in the coming weeks.
ITALIAN FORM: https://goo.gl/forms/DKJzF7QDuLhopGIU2
ENGLISH FORM: https://goo.gl/forms/Zge9HdUHyy42qtak1